The COVID-19 pandemic has highlighted existing weaknesses in the United States health care system, while creating a new set of challenges related to caring for people with serious illness. The National Academy of Sciences, Engineering, and Medicine's Roundtable on Quality Care for People with Serious Illness hosted a three-part workshop to explore the initial responses to the pandemic by health care teams providing care to people with serious illness, the impact of the pandemic on the health care workforce, the use of telehealth, issues related to clearly communicating with the public about health emergencies, and policy opportunities to improve care for people with serious illness. Issues related to health equity were discussed throughout the three webinars.
- Table of Contents
- List of Sidebars
- Introduction
- Stage 1: The Call to Adventure: Myths About Starting a Company
- Myth #1: Build a Billion-Dollar Company
- Myth #2: Founders Start Companies to Make a Lot of Money
- Myth #3: You Have to Be First to Market
- Bonus Myth #B-1: Start Something You Are Passionate About
- Stage 2: Fuel for the Journey: Myths About Raising Money
- Myth #4: A Great Product and a Big Market Are the Most Important Things
- Myth #5: Two Guys and a Business Are Better Than Two Guys and a Plan
- Myth #6: Talk to as Many Investors as You Can
- Myth #7: Take the Highest Valuation You Can Get
- Bonus Myth #B-2: Raise as Little (as Much) Money as Possible
- Stage 3: Travel Companions: Myths About Hiring and Management
- Myth #8: Hire the Most Experienced People You Can Find
- Myth #9: Get Out of the Way and Let People Do Their Jobs, or I Can Do It Faster Myself!
- Myth #10: Better Management Causes Faster Growth
- Bonus Myth #B-3: If I own X%, Then My Stock Is worth $x!
- Stage 4: The Road of Trials: Myths About Going to Market
- Myth #11: Focus, Focus, Focus
- Myth #12: My Product Failed Because My Sales Guy Sucks
- Myth #13: If Only We Could Spend More on Marketing!
- Myth #14: Fail Fast, Pivot Quickly
- Bonus Myth #B-4: There Is No Such Thing as Bad Publicity
- Stage 5: Acquiring the Treasure: Myths About Exiting Your Company
- Myth #15: At This Rate, My Startup Will Be Worth Twice as Much Tomorrow!
- Myth #16: They’re Buying Us Because Our Product is Awesome!
- Myth #17: The Best Way to Cash Out Is to Sell or Go Public
- Bonus Myth #B-5: Upfront Cash Is Better than Stock or an Earnout
- Stage 6: The Underworld and the Return: Myths About Life and Death in a Startup
- Myth #18: Startups Are Hard Work
- Myth #19: Whew, I’m Glad That’s Over! No More Startups for Me!
- Bonus Myth #B-6: If My Startup Fails, My Life Is Over!
- Bonus Myths
- Appendix A: The Startup Market Lifecycle and Curves
- Appendix B: Meet Our Cast of Characters and Startups
- Acknowledgments
- About the Author
- Index
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